"Use them to fund the weddings of poor brides, since there is no greater charity than this" (Shulchan Aruch Yoreh De'ah, 249 ,15)
This is what the Shulchan Aruch rules regarding available charity funds – They should be used to marry off poor brides, for Hachnassat Kallah, since there is no greater charity than this!
Bridal Fund
All the poor, unfortunate and downtrodden stand in a long line, desperate for a donation. At the end of the line stands a shamefaced bride – she has not money to rent a bridal gown, to buy the household essentials needed to set up her new home…
We are instructed to skip the entire line, and reach out to that bride – since there is not greater charity than this!
Such is the ruling of the Shulchan Aruch, meticulously adhered to by the heads of the Birkat Hashem association.
The Birkat Hashem programs encompass many areas and bring relief to multitudes of needy and low-income families. But a special priority is given to the mitzvah of helping brides.
When there is a bride in a Birkat Hashem family, we go out of our way to help her prepare for her wedding day and set up her home in the most honorable way: a substantial donation to cover the many expenses, vouchers for supermarkets to stock up the new home, checks to pay for the necessary household essentials and financial assistance for the wedding gown rental and other wedding expenses.
There is no greater charity than this, and charity must be performed with excellence and dignity. That's why the Birkat Hashem volunteers run all the projects and services in the most honorable manner, while expending extra effort to bring the absolutely best and finest goods to every needy bride preparing for her special day.