With the approach of the High Holidays, when each person's fate for the coming year is being determined, the Birkat Hashem staff apply themselves with exceptional devotion to providing for the needy.
The High Holidays
At this time of the year, every beginner housewife takes a pen and paper and makes a long list of the many items required for the upcoming holidays. This is exactly what the heads of Birkat Hashem do, as they prepare to provide the needy and widows with all their holiday needs. The long list they draw up includes all the important items which bring the holiday happiness into the Jewish home.
The frozen department includes tender meat, cut up chickens and salmon fillets. These are distributed directly to the family's doorstep, just like a regular delivery from the butcher shop.
In the groceries department, families receive shopping vouchers which they use in their local supermarket to stock up the house with everything they need for the holidays, with a home delivery.
The clothing department is also not neglected, as the Birkat Hashem staff prepare to outfit the families in no less a way than a well-to-do father takes care of his son. Shopping vouchers for the highest quality clothing stores are lovingly presented to the families. A new suit, a Borsalino hat, elegant leather shoes, and whatever else is needed to complete the look, since every teenager deserves to feel like a prince.